Body Paint Case Study: Nestlé Pure Life / Grab Your Favorite
Assignment
For NPL's special-edition Share-a-Scare bottles, we were tasked with fusing the colorful traditions of Halloween & Day of the Dead. The goal was to demonstrate how the special edition bottles make drinking water more fun for kids.
Solution
For the special-edition Nestlé Pure Life Share-a-Scare bottles, we literally brought the bottle characters to life. To show how our bottles can make drinking water just as fun as candy, we created a series of thumb-stopping images that hero the individual bottles and the characters they inspire.
We were originally tasked with throwing together a low-budget, super simple product shoot. Instead, we convinced the client to try something new. We collaborated with body paint artist Trina Merry to create something different and memorable for the brand.
Campaign & Media Distribution
Nestlé Pure Life: Grab Your Favorite
Content for Facebook & Instagram.
Client: Nestlé Pure Life
Agency: 360i
Art Director: Elana Black
GCD: John Heath
Photographer: Antonio DeLucci
Lighting: Cesar Rebollar
Body Artist: Trina Merry
About 360i Agency:
Some people fear change. We are not those people.
We see opportunities to help brands adapt to shifts in culture, behavior, lifestyle, technology, and commerce, and to lead in a consumer-oriented digital era. Brands who lean toward progress are the kind of company we like to keep.
We help clients capitalize on change with a work ethic we call Rigorous Imagination - placing a high value on data-driven rigor and accountability alongside innovation and creativity.
We use thorough and actionable intelligence to inform new ideas and make new connections. Our ability to see possibilities where others may not -- and the ability to bring those ideas to life -- set us apart.
As a result, briefs at 360i can become anything - whatever is right to solve the challenge. From search, to social, to media, to creative, to analytics and more we use our breadth of capabilities and strategic approach to develop the right solution to every client’s business challenge.
In addition to helping the company focus on specific audiences, like Hispanics or women, it also mapped out consumer journeys.
“We grew across the board and saw far more integration. We feel that you need to be—at least from a planning perspective—integrated across paid, earned and owned, and you need to be nimble enough to adjust in a digital age.”
Nestlé, one of the biggest advertisers in the U.S., pared down its US based agency roster. Nestlé is the country's fifth largest U.S. advertiser, based on total 2016 spending of $2.75 billion, according to the Ad Age Datacenter. The U.S. is the Switzerland-based company's largest market, with 2017 sales of $9.7 billion.
In 2014, Nestle USA trimmed its roster of digital shops from more than 15 down to eight, including Dentsu's 360i, Engine's Deep Focus, Interpublic's Huge and WPP's Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift, Inc.
Facebook Page (Desktop)
https://adage.com/article/special-report-agency-alist-2016/360i-7-ad-age-s-2016-agency-a-list/302228
https://adage.com/article/agency-news/nestle-evaluating-north-america-agency-relationships/313243